{"id":9651,"date":"2024-10-23T20:31:39","date_gmt":"2024-10-23T20:31:39","guid":{"rendered":"https:\/\/koristi-kos.hr\/?p=9651"},"modified":"2025-10-15T12:42:33","modified_gmt":"2025-10-15T12:42:33","slug":"izvjestaj-s-panel-rasprave-na-sajmu-gospodarstva-u-zapresicu-odrzivost-kao-brand","status":"publish","type":"post","link":"https:\/\/koristi-kos.hr\/index.php\/2024\/10\/23\/izvjestaj-s-panel-rasprave-na-sajmu-gospodarstva-u-zapresicu-odrzivost-kao-brand\/","title":{"rendered":"Izvje\u0161taj s panel-rasprave na Sajmu gospodarstva u Zapre\u0161i\u0107u &#8211; Odr\u017eivost kao brand"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/koristi-kos.hr\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=7.3.0\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-671ab74534729\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-671ab74534729 text-left \">\n\t\t\t<p>Zapre\u0161i\u0107, 12. listopada 2024<\/p>\n<h1>Izvje\u0161taj s panel-rasprave na Sajmu gospodarstva u Zapre\u0161i\u0107u &#8211; Odr\u017eivost kao brand<\/h1>\n<p>Na Sajmu gospodarstva u Zapre\u0161i\u0107u, odr\u017eanom 12. listopada 2024., organizirana je panel-rasprava pod nazivom &#8220;Odr\u017eivost kao brand &#8211; Izgradnja i promocija odr\u017eivih vrijednosti u poslovanju&#8221;. Raspravu je moderirala \u017deljka Golob, voditeljica kampanje &#8220;Ne budi lo\u0161, koristi ko\u0161&#8221;.<\/p>\n<p>Panelisti su bili:<\/p>\n<ul>\n<li>Zoran \u0160imuni\u0107 (Na\u0161e klasje d.o.o.)<\/li>\n<li>Domagoj Miku\u0161 (Zapre\u0161i\u0107 d.o.o.)<\/li>\n<li>Josipa Dutkovi\u0107 (Madox d.o.o.)<\/li>\n<\/ul>\n<p>Rasprava je obuhvatila definiranje vrijednosti i ciljeva, integraciju u sve aspekte poslovanja te primjere uspje\u0161nih tvrtki. Panelisti su podijelili svoja iskustva o transparentnosti, autenti\u010dnosti, izazovima i prilikama za odr\u017eive brandove.<\/p>\n<h2>Primjeri uspje\u0161nih praksi<\/h2>\n<p>Madox d.o.o. je jedinstvena tvrtka u Hrvatskoj koja se bavi proizvodnjom algi. Njihov projekt uklju\u010duje 12 tisu\u0107a bazena sa 140 tisu\u0107a litara alge, a berbe su redovite svakih sedam do deset dana. Njihov biostimulator je prepoznat u Europi, a Josipa Dutkovi\u0107 istaknula je va\u017enost dugoro\u010dnog razmi\u0161ljanja o utjecajima na dru\u0161tvo i okoli\u0161.<\/p>\n<p>Na\u0161e klasje d.o.o. od samog osnutka 2001. godine temeljna je vrijednost zelena pri\u010da. Zoran \u0160imuni\u0107 naglasio je va\u017enost izbora materijala, na\u010dina proizvodnje i stalne edukacije kako bi se smanjio utjecaj na okoli\u0161.<\/p>\n<p>Zapre\u0161i\u0107 d.o.o. kao davatelj javne usluge svakodnevno prikuplja 42 frakcije otpada. Domagoj Miku\u0161 istaknuo je kako ekologija i za\u0161tita okoli\u0161a ko\u0161taju, ali je va\u017eno dugoro\u010dno razmi\u0161ljanje i maksimalno iskoristiti resurse. Primjer je plasti\u010dna ambala\u017ea koja se reciklira samo 25 do 40 posto, dok ostatak materijala mo\u017ee biti iskori\u0161ten u energanama za proizvodnju toplinske i elektri\u010dne energije.<\/p>\n<p>Zaklju\u010dci panel-rasprave istaknuli su va\u017enost odr\u017eivosti u poslovanju i potrebu za daljnjim razvijanjem svijesti me\u0111u gra\u0111anima.<\/p>\n<p>Detaljnije na linku: <a href=\"https:\/\/zapad.tv\/na-sajmu-gospodarstva-u-zapresicu-odrzana-panel-rasprava-o-odrzivosti-kao-brandu\/\">https:\/\/zapad.tv\/na-sajmu-gospodarstva-u-zapresicu-odrzana-panel-rasprava-o-odrzivosti-kao-brandu\/<\/a><\/p>\n\t\t<\/div>\n\t\t[vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/i5hxS2UPmJU?si=k-y8j5z_Ta2tJsTS\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/-gK2oc3S7r8?si=tEbwsOF9_N1sAZMX\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":9634,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-9651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Izvje\u0161taj s panel-rasprave na Sajmu gospodarstva u Zapre\u0161i\u0107u - Odr\u017eivost kao brand - Koristi ko\u0161<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/koristi-kos.hr\/index.php\/2024\/10\/23\/izvjestaj-s-panel-rasprave-na-sajmu-gospodarstva-u-zapresicu-odrzivost-kao-brand\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Izvje\u0161taj s panel-rasprave na Sajmu gospodarstva u Zapre\u0161i\u0107u - Odr\u017eivost kao brand - Koristi ko\u0161\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; 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